Plentyoffish.com is right named when it comes to more users (plenty of fish) who are looking for social relationships. The site shouts itself as a free matchmaking service for singles and stands out as the no 1 matchmaking service in U.S and U.K. Listed below are some of the facts we were able to put together about plentyoffis.com.
I think one of the earliest thing that made plentyoffish click (have plenty of users) is the free service. The service is free and powerful to reach out to millions and search for some one whom you would like to meet. The service is standout as the competitors first let signup free and then request a cash if you would like to see the user contact information.
If you have peeked around some of the matchmaking websites you would have wondered whether the information the websites gather is it really necessary with large junk of form fields being put, thinking they will help the site to match but go directly to the trash of uselessness.
According to the data from the Compete.com Plentyoffish has 32,801,695 visits were else the match.com has visits in the range of 32,119,016.This shows that more and more people are turning towards plentyoffish.com. This is when Plentyoffish spends nearly nil on advertisement comparing to match.com
As Lee Gomes from Wsj.com points out that Plentyoffish is more profitable than many big named websites like Facebook based on per capita basis. Apart from that Plentyoffish is solely run. (Ok there are news stories that they have employees but it is very less).
I think Plentyoffish emphasis on the simple looks and the design of the website is not cluttered. The site aims at providing simple links between people without being proactive to provide a windshield before even buying a car. For instance the user profiles photos are the only images present on the site other than the header logo image.